Postcards are a powerful tool to add a traditional, human touch to your marketing campaigns. They are effective, inexpensive, and offer a high-impact, results-driving return on investment. Besides being eye-catching, postcards are an ideal option for direct mail marketing because they do not require an envelope. They can be used to promote a variety of products and services, such as events, promotions, and special deals. Go here onlinestatements.us

A successful postcard campaign is driven by its copy, which should be creative, attention-grabbing, and persuasive. The headline should clearly convey your product or service’s value and motivate recipients to take action. Effective postcard copy should also include a clear Call to Action and a contact phone number. Avoid using too many words and lines in the copy, as it can confuse and distract readers from your message. It is also a good idea to use a bold font that stands out.

Postcard Mailing Service: Making Your Marketing Campaigns Seamless and Effective

It is important to choose the right size for your postcards. Some sizes will fit better in customers’ mailboxes, while others will be easier for USPS to process. Moreover, it is advisable to refrain from attaching stickers or magnets as they will make your postcard non-mailable. You should also avoid using excessively lightweight paper stock, as it can make your postcards look cheap.

If you are on a budget, you can also conduct local marketing campaigns by using EDDM (Every Door Direct Mail). This service allows you to send promotional materials to every house in a particular neighborhood or ZIP code. However, you must have a mailing list to conduct this type of campaign.