YouTube Stats and Analytics Tool provides several key metrics to track your performance, including views, watch time and subscribers. But, with third-party software like Databox, you can get even more in-depth insights on how your content is performing. Unlike YouTube’s native analytics, which displays data one metric at a time, Databox allows you to download reports that include in-depth data for all the main KPIs you care about.
YouTube Stats and Analytics Tool: Track Your Channel’s Success
Views: The number of times your video has been viewed, including repeat views from the same user. Watch time: The average amount of time people spend watching your video. Subscribers: The number of new subscribers you’ve gained, minus the number of subscribers you’ve lost. Real-time: A snapshot of your current performance, highlighting how your content performs over the past 48 hours (or 60 minutes). Top content: A bite-sized preview of your best-performing videos, based on views. Adjust the time frame to Lifetime to identify your all-time highest-performing videos. Impressions: The number of times your thumbnails were shown to viewers, excluding website embeds and social shares.
A clearer picture of how your video content is resonating with your audience is vital to improve your performance. Use video retention data to uncover what’s working and what isn’t, and take note of the moments where audiences drop off to inform future video projects. Similarly, identifying the sources of your most-watched videos can help you focus on driving quality traffic to your channel.