TikTok Spark Ads Explained

New to TikTok in mid-2021, Spark ads are a form of BCA (Budget-Content Ad) that enable brands to promote organic content and relevant material shared by creators by transforming them into In-Feed and TopView ads. This allows businesses to leverage existing video content that already has success, avoiding the time and expense of commissioning videos. Learn more https://upbeatagency.com/tiktok-spark-ads

Because Spark ads are branded, they don’t look like an ad at first glance, and viewers can interact with them just as they would an organic post or video — they can share, comment, create duets and visit profiles. In fact, a Spark ad can even prompt users to follow your business’s TikTok page.

Demystifying TikTok Spark Ads: What They Are and How They Work

For the creator, promoting a video as a Spark ad can result in greater visibility on TikTok, and more views, likes, shares and follows, which may lead to monetization opportunities. However, it’s important for content creators to remember that their videos will still be considered advertising and are subject to TikTok’s guidelines.

To use a creator’s video as a Spark ad, brands must obtain the video code from the creator through their app. Then, they must enter the code in Ads Manager and choose the appropriate campaign and ad group settings to get started. Alternatively, they can select accounts authorized via Business Center or posts authorized by video codes and click “Search” to find the video. Once they’ve selected the video, they can click “Confirm” to complete the ad.